What USDM does best is listen, learn, assess and solve problems. Superior client interaction and relationship building are another key benefit of that process.”

- Hewlett-Packard

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Now is the Time to Reach the Wandering Vacation Planner

| Advertising, Brands, Digital Trends, Marketing, Media, Social Media, Travel Industry, Web Design | No Comments

Consumers drive the success of any hotel, Destination Marketing Organization (DMO) or vacation rental company in the travel industry. For a marketer, the “consumer” can be a complicated concept to fully grasp. The ideal travel consumer can be hard to reach at times in the many places they visit online while vacation planning. The advantage goes to the marketer that…

How Co-op Digital Marketing Helps EDOs Improve Talent Attraction

| Advertising, Economic Development, Marketing | No Comments

In January, USDM published its Top Five Economic Development Trends for 2017, covering a wide range of topics USDM had been tracking through the end of 2016. Now, four months into the year, the main trend and concern today continues to be the number one trend we forecast — talent attraction. Economic development organizations across the county continue to express…


| Advertising, Digital Trends, Marketing, Social Media, Travel Industry | No Comments

TREND:  More than four in 10 Americans (42 percent) plan to take a vacation in 2017 followed by $198 Billion in 2018 and $206 Billion in 2019, according to recent research from eMarketer. Desktop computer is the preferred device for booking travel accommodations for 66 percent of U.S. travelers surveyed, according to a January 2017 TrustYou report. TrustYou is a platform…

Quality Projects Begin with Qualified Website Traffic

| Advertising, Economic Development, Marketing, Technology | No Comments

Just as you track and report your prospect activity based on the number of quality projects and not the total quantity the same consideration needs to be placed on your website’s activity. Tracking and reporting the number of prospects to your website is an outdated measure of digital performance. This type of reporting undervalues your digital marketing success and provides…