What USDM does best is listen, learn, assess and solve problems. Superior client interaction and relationship building are another key benefit of that process.”

- Hewlett-Packard

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Travel Trends and Take-Aways December 2016

| Advertising, Brands, Travel Industry | No Comments

TREND:  Domestic travel is increasing for the third month in a row. Eight in 10 U.S. residents with near-term travel intent searched within the U.S.  The Southeast continued to be the top region searched, capturing 29 percent of domestic searches.  August lodging search demand was predictive of travel in the October-November.  –U.S. Travel Association USDM Take-Away: Many U.S. destinations market…

Digital Economic Development and Foreign Direct Investment

| City Government, Economic Development | No Comments

Foreign Direct Investment in the United States Accounted for Nearly Three Trillion Dollars in 2014 A well rounded digital strategy can improve your Economic Development Organization’s access to valuable Foreign Direct Investment in your community. Foreign direct investment (FDI) is an investment made by a company or individual in one country in business interests in another country, in the form…

Economic Development Trends and Take-Aways Nov. 2016

| City Government, Economic Development | No Comments

How a Digital Strategy Can Bolster Your Area’s Workforce Initiatives Trend: Talent Attraction One of the key discussion points at the International Economic Development Council’s (IEDC) 2016 Annual Conference was on attracting talent, especially millennial talent.  Talent attraction continues to be a critical consideration in the site selection process. Takeaway: A well planned digital strategy can help an EDO attract and retain…

SOCIAL TRENDS AND TAKEAWAYS

| Social Media, Technology, Travel Industry | No Comments

From the Thought Leadership Team at USDM WHAT’S TRENDING… AND OUR TAKE ON IT Data Means Business in Social Media Brands often under-budget for Social Media because of lack of performance metrics and KPIs. The new “connected data” platforms allow for all key performance indicators to become linked with and integrated with posting, monitoring and aggregating social metrics, and almost in real…