What USDM does best is listen, learn, assess and solve problems. Superior client interaction and relationship building are another key benefit of that process.”

- Hewlett-Packard

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Measuring Marketing Success – Digital Return on Investment

| City Government, Economic Development | No Comments

From the Thought Leadership Team at USDM WHAT’S TRENDING… AND OUR TAKE ON IT TREND: Increasing Brand Awareness Economic development marketing is about establishing your brand and attributes such as pro-business community, skilled workforce, connected infrastructure, great quality of life, and others. Every EDO wants to brand their community as the place for corporate relocation, but if your EDO is relying on…

NEW Standard of
Smart Data for EDOs

| Business Development, City Government, Economic Development, Marketing, Public Sector, Smart Data, State Government | No Comments

Moving from Data Sets to Connected Data… Taking the BIG out of Big Data Economic Development Organizations across the country are trying to leverage their extensive data library to inform their decisions while wrapping their arms around the vast amounts of prospect and marketing data that is available. The evolution of faster data processing and better analytical software now means…

Know Your Competition
Like a Spy

| Business Development, City Government, Economic Development, Public Sector, Site Selection, State Government | No Comments

From the Thought Leadership Team at USDM Know Your Competition Like a Spy Many EDOs and EDCs apply extensive resources to the collection, management, packaging and delivery of digital data about their communities to prospective new business and industry investors.  But, what about your smart data strategy for collection and analysis of competitive intelligence for outreach and marketing? To insure Homeland…

Digital Readiness and What it Really Means

| Business Development, City Government, Economic Development, Public Sector, Site Selection, State Government | No Comments

From the Thought Leadership Team at USDM Digital Readiness and What it Really Means Corporate site selection is the methodical process of deselection—taking a prospect’s broad geographic targets and then compiling data on those markets to determine which make the shortlist. The process does not select as much as it rejects. The internet has made the availability of data endless, but…