What USDM does best is listen, learn, assess and solve problems. Superior client interaction and relationship building are another key benefit of that process.”

- Hewlett-Packard

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Look What You Might Have Missed by Looking in the Wrong Direction

| Ad Agencies, Advertising, Brands, Business Development | No Comments

You may already analyze Big Data, integrate lots of consumer tracking, and have metrics around all of your marketing and advertising spend. But what if you have been tracking and looking in the wrong direction? What if you have been applying the wrong data to your strategy? Today, influencing your customers and prospects wherever they are is increasingly important. But…

The Badvertising Top Ten

| Advertising, Brands, Marketing, Uncategorized | No Comments

As a progressive agency that’s passionate about new ideas, USDM feels an inherent responsibility to put forth original messaging that clearly differentiates our clients from their competitors.  The first step in that process is just avoiding cliches and other hackneyed phrases that have become common denominators among do-it-yourself advertisers.  Following are a dozen or so that – except in the…

One-Hour Marketizing

| Ad Agencies, Advertising, Brands, Marketing, Uncategorized | No Comments

Guy walks into a psychiatrist’s office and says “Doc, you gotta help me.  My wife thinks she’s a piano.”  Psychiatrist says “Ok, bring her in.”  Guy says “What, are ya nuts?  You know how much it costs to move a piano?!?” Great old joke. Used to be one of my favorites. Until I started managing ad agencies and marketing teams. …

Tuning Into Social TV – Part 2

| Advertising, Brands, Marketing, Media, Mobile, Social Media, Technology, Uncategorized | No Comments

Enhancing Your Brand Engagement with Today’s Multi-Screen Consumers The digital revolution has spawned many new consumer behaviors (and terms to describe them) that all radically transformed how prospects use media, engage with brands (and each other), and make purchasing decisions; all of which had driven a significant shift in how brands advertise. Last year, for the first time in history,…