What USDM does best is listen, learn, assess and solve problems. Superior client interaction and relationship building are another key benefit of that process.”

- Hewlett-Packard

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Digital Travel Trends and Takeaways

| Digital Trends, Travel Industry | No Comments

From the Thought Leadership Team at USDM WHAT’S TRENDING… AND OUR TAKE ON IT TREND — Messaging technology is expanding across the online commerce ecosystem in the travel industry, as it is a rapidly evolving and nearly primary method of electronic communications especially among younger users, ages 18–29. – Skift.com TAKEAWAY —  As we segment marketing messages to Millennials, we need to…

Digital Retail Trends and Takeaways

| Digital Retail | No Comments

From the Thought Leadership Team at USDM WHAT’S TRENDING… AND OUR TAKE ON IT TREND: While Internet users in Canada are evenly split on their comfort level with making digital purchases, the ones that do make online purchases spend a lot of money – 10 percent spend more than $2,000/year online and another 10 percent spend between $1,000 and $2,000 annually, according…

The New Science of Marketing for Economic Development

| Advertising, Brands, Business Development, City Government, Digital Trends, Economic Development, Marketing, Public Sector, Smart Data, State Government | No Comments

For Economic Development Organizations: Whether you represent a city, county, state, or country, Public Sector Economic Development now requires a global reach. EDs must integrate smart data and analytics to their marketing to enhance their efforts to identify, engage, market to and convert prospects into leads. The most progressive and successful EDs have one thing in common – the use…

9 Powerful Reasons for Boards to Increase DMO Digital Budgets in 2016 and Beyond

| Digital Trends, Travel Industry | No Comments

For DMO Executives:  Stages of digital adoption vary among DMOs, but one thing remains constant — to stay relevant to customers, DMOs must continue to embrace digital, and that takes budget. Use the facts in this report to enlighten and influence your DMO board to increase your digital marketing budget in 2016 and beyond. Download our Executive Report today. The…