Measuring Marketing Success – Digital Return on Investment

By | City Government, Economic Development | No Comments

From the Thought Leadership Team at USDM WHAT’S TRENDING… AND OUR TAKE ON IT TREND: Increasing Brand Awareness Economic development marketing is about establishing your brand and attributes such as pro-business community, skilled workforce, connected infrastructure, great quality of life, and others. Every EDO wants to brand their community as the place for corporate relocation, but if your EDO is relying on…

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NEW Standard of
Smart Data for EDOs

By | Business Development, City Government, Economic Development, Marketing, Public Sector, Smart Data, State Government | No Comments

Moving from Data Sets to Connected Data… Taking the BIG out of Big Data Economic Development Organizations across the country are trying to leverage their extensive data library to inform their decisions while wrapping their arms around the vast amounts of prospect and marketing data that is available. The evolution of faster data processing and better analytical software now means…

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Know Your Competition
Like a Spy

By | Business Development, City Government, Economic Development, Public Sector, Site Selection, State Government | No Comments

From the Thought Leadership Team at USDM Know Your Competition Like a Spy Many EDOs and EDCs apply extensive resources to the collection, management, packaging and delivery of digital data about their communities to prospective new business and industry investors.  But, what about your smart data strategy for collection and analysis of competitive intelligence for outreach and marketing? To insure Homeland…

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Digital Readiness and What it Really Means

By | Business Development, City Government, Economic Development, Public Sector, Site Selection, State Government | No Comments

From the Thought Leadership Team at USDM Digital Readiness and What it Really Means Corporate site selection is the methodical process of deselection—taking a prospect’s broad geographic targets and then compiling data on those markets to determine which make the shortlist. The process does not select as much as it rejects. The internet has made the availability of data endless, but…

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Economic Development Trends and Take-Aways Aug. 2016

By | City Government, Economic Development | No Comments

From the Thought Leadership Team at USDM WHAT’S TRENDING… AND OUR TAKE ON IT TREND: Recruitment Marketing Trips. One of the best and most traditional methods for recruiting business is for EDCs to organize recruitment marketing trips. Most EDCs make their best marketing assumptions regarding competitive advantages and try to market their community to companies that fall into targeted industry ranges. But,…

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9 Insights to Make Your EDC a Digital Marketing Powerhouse

By | Business Development, City Government, Economic Development, Site Selection, State Government | No Comments

From the Thought Leadership Team at USDM 9 Insights to Make Your EDC a Digital Marketing Powerhouse The corporate location process has become a digital arms race. Site consultants and corporate executives predetermine your area’s qualifications for their project before they ever contact you, by accessing your digital assets (search engine results, web sites, mobile sites, blogs, social media, and other digital assets…

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Digital Retail Trends and Takeaways July 2016

By | Digital Retail | No Comments

From the Thought Leadership Team at USDM WHAT’S TRENDING… AND OUR TAKE ON IT TREND: US retail sales during the core back-to-school shopping months of July and August will climb 2.6% in 2016, compared with 1.6% growth last year. US retail ecommerce sales in July and August 2016 will increase 15.3% year over year, while retail ecommerce sales in core product categories…

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Digital Travel Trends and Takeaways – June

By | Digital Trends, Travel Industry | No Comments

From the Thought Leadership Team at USDM WHAT’S TRENDING… AND OUR TAKE ON IT Projected Growth in Digital Travel Bookers and Sales  Note: *includes leisure and unmanaged business travel sales booked via any device; **ages 18+; internet users who have booked travel online via any device at least once during the calendar year. Digital travel includes airline, car rental, cruise, hotel…

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Digital Travel Trends and Takeaways

By | Digital Trends, Travel Industry | No Comments

From the Thought Leadership Team at USDM WHAT’S TRENDING… AND OUR TAKE ON IT TREND — Messaging technology is expanding across the online commerce ecosystem in the travel industry, as it is a rapidly evolving and nearly primary method of electronic communications especially among younger users, ages 18–29. – Skift.com TAKEAWAY —  As we segment marketing messages to Millennials, we need to…

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Digital Retail Trends and Takeaways

By | Digital Retail | No Comments

From the Thought Leadership Team at USDM WHAT’S TRENDING… AND OUR TAKE ON IT TREND: While Internet users in Canada are evenly split on their comfort level with making digital purchases, the ones that do make online purchases spend a lot of money – 10 percent spend more than $2,000/year online and another 10 percent spend between $1,000 and $2,000 annually, according…

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