WHAT’S TRENDING… AND OUR TAKE ON IT – FEB 2017

By | Advertising, Digital Retail, Travel Industry | No Comments

TREND:  More than four in 10 Americans (42 percent) plan to take a vacation in 2017, according to recent research from AAA, and nearly one-third of American adults (30 percent) say they are more likely to take a vacation this year than compared to 2016. USDM Take-Away: Pent-up demand and increasing consumer confidence in a good economy are adding up to…

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Social Media Results for Economic Development

By | City Government, Economic Development, Social Media | No Comments

A Social Media Playbook is Your Guide to Success with Social With a wild 2016 now behind us and an exciting 2017 starting to take shape, digital strategy consultant USDM (usdm.net) presents its five digital trends in economic development for 2017.  We believe your organization should be considering these trends to best take advantage of all the opportunities before your area this…

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5 Digital Trends for Economic Development in 2017

By | City Government, Economic Development | No Comments

With a wild 2016 now behind us and an exciting 2017 starting to take shape, digital strategy consultant USDM (usdm.net) presents its five digital trends in economic development for 2017.  We believe your organization should be considering these trends to best take advantage of all the opportunities before your area this year. Five Digital Economic Development Trends USDM is tracking…

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Digital Economic Development and Foreign Direct Investment

By | City Government, Economic Development | No Comments

Foreign Direct Investment in the United States Accounted for Nearly Three Trillion Dollars in 2014 A well rounded digital strategy can improve your Economic Development Organization’s access to valuable Foreign Direct Investment in your community. Foreign direct investment (FDI) is an investment made by a company or individual in one country in business interests in another country, in the form…

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Social Marketing without Connected Data Is Not Really Social Marketing

By | Advertising, Brands, Travel Industry | No Comments

New technology and real-time data are driving great efficiencies and value in digital marketing, especially social media marketing. Innovative new technologies can positively impact data management, marketing automation, content distribution, customer experience, sales funnel conversion, performance analytics and more. Social media marketing has leapt to the forefront of digital marketing tactics for many companies. Social media sites like Facebook, Twitter,…

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Travel Trends and Take-Aways December 2016

By | Advertising, Brands, Travel Industry | No Comments

TREND:  Domestic travel is increasing for the third month in a row. Eight in 10 U.S. residents with near-term travel intent searched within the U.S.  The Southeast continued to be the top region searched, capturing 29 percent of domestic searches.  August lodging search demand was predictive of travel in the October-November.  –U.S. Travel Association USDM Take-Away: Many U.S. destinations market…

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Digital Economic Development and Foreign Direct Investment

By | City Government, Economic Development | No Comments

Foreign Direct Investment in the United States Accounted for Nearly Three Trillion Dollars in 2014 A well rounded digital strategy can improve your Economic Development Organization’s access to valuable Foreign Direct Investment in your community. Foreign direct investment (FDI) is an investment made by a company or individual in one country in business interests in another country, in the form…

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Economic Development Trends and Take-Aways Nov. 2016

By | City Government, Economic Development | No Comments

How a Digital Strategy Can Bolster Your Area’s Workforce Initiatives Trend: Talent Attraction One of the key discussion points at the International Economic Development Council’s (IEDC) 2016 Annual Conference was on attracting talent, especially millennial talent.  Talent attraction continues to be a critical consideration in the site selection process. Takeaway: A well planned digital strategy can help an EDO attract and retain…

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SOCIAL TRENDS AND TAKEAWAYS

By | Social Media, Technology, Travel Industry | No Comments

From the Thought Leadership Team at USDM WHAT’S TRENDING… AND OUR TAKE ON IT Data Means Business in Social Media Brands often under-budget for Social Media because of lack of performance metrics and KPIs. The new “connected data” platforms allow for all key performance indicators to become linked with and integrated with posting, monitoring and aggregating social metrics, and almost in real…

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Re-Targeting for Economic Development

By | City Government, Economic Development | No Comments

Re-Targeting for Economic Development In economic development, we want to use all the tools that are available to make our organization successful. We research opportunities, form partnerships, and leverage connections to get our next announcement. But what tools are in your prospect development tool box lately? If your tool box is filled with old, familiar tools you’ve always used because…

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