Digital Readiness and What it Really Means

By | Business Development, City Government, Economic Development, Public Sector, Site Selection, State Government | No Comments

From the Thought Leadership Team at USDM Digital Readiness and What it Really Means Corporate site selection is the methodical process of deselection—taking a prospect’s broad geographic targets and then compiling data on those markets to determine which make the shortlist. The process does not select as much as it rejects. The internet has made the availability of data endless, but…

Read More

Economic Development Trends and Take-Aways Aug. 2016

By | City Government, Economic Development | No Comments

From the Thought Leadership Team at USDM WHAT’S TRENDING… AND OUR TAKE ON IT TREND: Recruitment Marketing Trips. One of the best and most traditional methods for recruiting business is for EDCs to organize recruitment marketing trips. Most EDCs make their best marketing assumptions regarding competitive advantages and try to market their community to companies that fall into targeted industry ranges. But,…

Read More

9 Insights to Make Your EDC a Digital Marketing Powerhouse

By | Business Development, City Government, Economic Development, Site Selection, State Government | No Comments

From the Thought Leadership Team at USDM 9 Insights to Make Your EDC a Digital Marketing Powerhouse The corporate location process has become a digital arms race. Site consultants and corporate executives predetermine your area’s qualifications for their project before they ever contact you, by accessing your digital assets (search engine results, web sites, mobile sites, blogs, social media, and other digital assets…

Read More

Digital Retail Trends and Takeaways July 2016

By | Digital Retail | No Comments

From the Thought Leadership Team at USDM WHAT’S TRENDING… AND OUR TAKE ON IT TREND: US retail sales during the core back-to-school shopping months of July and August will climb 2.6% in 2016, compared with 1.6% growth last year. US retail ecommerce sales in July and August 2016 will increase 15.3% year over year, while retail ecommerce sales in core product categories…

Read More

Digital Travel Trends and Takeaways – June

By | Digital Trends, Travel Industry | No Comments

From the Thought Leadership Team at USDM WHAT’S TRENDING… AND OUR TAKE ON IT Projected Growth in Digital Travel Bookers and Sales  Note: *includes leisure and unmanaged business travel sales booked via any device; **ages 18+; internet users who have booked travel online via any device at least once during the calendar year. Digital travel includes airline, car rental, cruise, hotel…

Read More

Digital Travel Trends and Takeaways

By | Digital Trends, Travel Industry | No Comments

From the Thought Leadership Team at USDM WHAT’S TRENDING… AND OUR TAKE ON IT TREND — Messaging technology is expanding across the online commerce ecosystem in the travel industry, as it is a rapidly evolving and nearly primary method of electronic communications especially among younger users, ages 18–29. – Skift.com TAKEAWAY —  As we segment marketing messages to Millennials, we need to…

Read More

Digital Retail Trends and Takeaways

By | Digital Retail | No Comments

From the Thought Leadership Team at USDM WHAT’S TRENDING… AND OUR TAKE ON IT TREND: While Internet users in Canada are evenly split on their comfort level with making digital purchases, the ones that do make online purchases spend a lot of money – 10 percent spend more than $2,000/year online and another 10 percent spend between $1,000 and $2,000 annually, according…

Read More

The New Science of Marketing for Economic Development

By | Advertising, Brands, Business Development, City Government, Digital Trends, Economic Development, Marketing, Public Sector, Smart Data, State Government | No Comments

For Economic Development Organizations: Whether you represent a city, county, state, or country, Public Sector Economic Development now requires a global reach. EDs must integrate smart data and analytics to their marketing to enhance their efforts to identify, engage, market to and convert prospects into leads. The most progressive and successful EDs have one thing in common – the use…

Read More

9 Powerful Reasons for Boards to Increase DMO Digital Budgets in 2016 and Beyond

By | Digital Trends, Travel Industry | No Comments

For DMO Executives:  Stages of digital adoption vary among DMOs, but one thing remains constant — to stay relevant to customers, DMOs must continue to embrace digital, and that takes budget. Use the facts in this report to enlighten and influence your DMO board to increase your digital marketing budget in 2016 and beyond. Download our Executive Report today. The…

Read More