Look What You Might Have Missed by Looking in the Wrong Direction

By | Ad Agencies, Advertising, Brands, Business Development | No Comments

You may already analyze Big Data, integrate lots of consumer tracking, and have metrics around all of your marketing and advertising spend. But what if you have been tracking and looking in the wrong direction? What if you have been applying the wrong data to your strategy? Today, influencing your customers and prospects wherever they are is increasingly important. But…

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The Badvertising Top Ten

By | Advertising, Brands, Marketing, Uncategorized | No Comments

As a progressive agency that’s passionate about new ideas, USDM feels an inherent responsibility to put forth original messaging that clearly differentiates our clients from their competitors.  The first step in that process is just avoiding cliches and other hackneyed phrases that have become common denominators among do-it-yourself advertisers.  Following are a dozen or so that – except in the…

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Tuning Into Social TV – Part 2

By | Advertising, Brands, Marketing, Media, Mobile, Social Media, Technology, Uncategorized | No Comments

Enhancing Your Brand Engagement with Today’s Multi-Screen Consumers The digital revolution has spawned many new consumer behaviors (and terms to describe them) that all radically transformed how prospects use media, engage with brands (and each other), and make purchasing decisions; all of which had driven a significant shift in how brands advertise. Last year, for the first time in history,…

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Tuning Into Social TV – Part I

By | Advertising, Marketing, Media, Mobile, Social Media, Technology, Uncategorized | No Comments

The Unprecedented Impact of Internet Technologies on Television and Marketers Social television usually refers to the use of social media platforms to enrich the experience of consuming a TV program – and to possibly extend its audience. According to Wikipedia, “There are six different types of social media: collaborative (Wikipedia), blogs and microblogs (Twitter), content communities (YouTube), Social Networking sites…

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Maximizing the Megapower of Today’s Email

By | Advertising, eCRM, Marketing, Media, Technology | No Comments

The King of B2C Downstream Demand While digital marketers are alerted to embrace the newest trends in social branding, smart TV, big data analysis and programmatic media buying, recent research is reminding us that today’s version of our old friend email marketing is still the juggernaut of customer acquisition, retention and monetization. According to a recent McKinsey study, email is…

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Is Your Company Ready for eCommerce? (Pt I)

By | Brands, Business Development, Marketing, Technology, UX/iA, Web Design | No Comments

If your company’s website is like many others, the presentation layer and technical architecture of the current content management system (CMS) may have been designed to accommodate future ecommerce. But successfully integrating ecommerce into a site of any substance isn’t just a matter of adding a shopping cart. It’s a complex process requiring the consideration and participation of all operating…

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Buyers Beware: Social Media Click Fraud and How to Avoid It

By | Media, Social Media | No Comments

angioedema treatment Brands are catching onto the value of social media engagement and trying to develop strategies that will build a steady stream of likes and clicks. Many are successful in generating website traffic from social networks, but many are not measuring or qualifying the traffic for true ROI. To further complicate the process, reports are now surfacing about click…

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Pinterests’ Place Pins & DMOs

By | Marketing, Social Media | No Comments

We at USDM predicted the rise of Pinterest and started leveraging it for clients long before many knew it existed. Now comes Place Pins. With over 660 million ‘pins’ in its travel category, I believe Pinterest is in a very strong position in the travel space. How will they provide the UX from inspiration to realized bookings? Will their current experimenting…

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