Now is the Time to Reach the Wandering Vacation Planner

By | Advertising, Brands, Digital Trends, Marketing, Media, Social Media, Travel Industry, Web Design | No Comments

Consumers drive the success of any hotel, Destination Marketing Organization (DMO) or vacation rental company in the travel industry. For a marketer, the “consumer” can be a complicated concept to fully grasp. The ideal travel consumer can be hard to reach at times in the many places they visit online while vacation planning. The advantage goes to the marketer that…

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How Co-op Digital Marketing Helps EDOs Improve Talent Attraction

By | Advertising, Economic Development, Marketing | No Comments

In January, USDM published its Top Five Economic Development Trends for 2017, covering a wide range of topics USDM had been tracking through the end of 2016. Now, four months into the year, the main trend and concern today continues to be the number one trend we forecast — talent attraction. Economic development organizations across the county continue to express…

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WHAT’S TRENDING… AND OUR TAKE ON IT – March 2017

By | Advertising, Digital Trends, Marketing, Social Media, Travel Industry | No Comments

TREND:  More than four in 10 Americans (42 percent) plan to take a vacation in 2017 followed by $198 Billion in 2018 and $206 Billion in 2019, according to recent research from eMarketer. Desktop computer is the preferred device for booking travel accommodations for 66 percent of U.S. travelers surveyed, according to a January 2017 TrustYou report. TrustYou is a platform…

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Quality Projects Begin with Qualified Website Traffic

By | Advertising, Economic Development, Marketing, Technology | No Comments

Just as you track and report your prospect activity based on the number of quality projects and not the total quantity the same consideration needs to be placed on your website’s activity. Tracking and reporting the number of prospects to your website is an outdated measure of digital performance. This type of reporting undervalues your digital marketing success and provides…

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Digital Marketing Recommendations for 2017 and Beyond

By | Advertising, Digital Retail, Digital Trends, Marketing, Technology | No Comments

Changing Trends and Technologies Warrant Updated Plans and Budgets Part 3 of 3 in 2017 Digital Marketing Series All these trends and changes may seem daunting, but you can achieve improved efficiencies and results in 2017 by following these simple recommendations. 1. Reassess Your Current Digital Marketing This might best be performed with the help of a digital plan strategy consultant…

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Digital Marketing Trends to Embrace in 2017

By | Advertising, Digital Retail, Technology | No Comments

New Technologies and Consumer Behaviors to Consider. Part 2 of 3 in 2017 Digital Marketing Series Marketing has become much more complex. Today’s world is rapidly and dramatically delivering impactful new realities — in demographics, technologies, behavioral trends, communication, competition, and capabilities. The speed and scale of changes are breathtaking and often seem intimidating. This new era of digital and…

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Change is the New Normal

By | Advertising, Digital Retail, Technology, Travel Industry | No Comments

The bottom line — technology is changing everything. Part 1 of 3 in 2017 Digital Marketing Series The simple truth is – and many are still slow to accept this — technology is dramatically and rapidly changing everything — how we think, act, feel, communicate, and consume.  Consumers quickly embrace these changes.  But businesses and marketers are slower to adapt. …

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WHAT’S TRENDING… AND OUR TAKE ON IT – FEB 2017

By | Advertising, Digital Retail, Travel Industry | No Comments

TREND:  More than four in 10 Americans (42 percent) plan to take a vacation in 2017, according to recent research from AAA, and nearly one-third of American adults (30 percent) say they are more likely to take a vacation this year than compared to 2016. USDM Take-Away: Pent-up demand and increasing consumer confidence in a good economy are adding up to…

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Social Media Results for Economic Development

By | City Government, Economic Development, Social Media | No Comments

A Social Media Playbook is Your Guide to Success with Social With a wild 2016 now behind us and an exciting 2017 starting to take shape, digital strategy consultant USDM (usdm.net) presents its five digital trends in economic development for 2017.  We believe your organization should be considering these trends to best take advantage of all the opportunities before your area this…

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5 Digital Trends for Economic Development in 2017

By | City Government, Economic Development | No Comments

With a wild 2016 now behind us and an exciting 2017 starting to take shape, digital strategy consultant USDM (usdm.net) presents its five digital trends in economic development for 2017.  We believe your organization should be considering these trends to best take advantage of all the opportunities before your area this year. Five Digital Economic Development Trends USDM is tracking…

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