Digital Retail Trends and Takeaways July 2016

By | Digital Retail | No Comments

From the Thought Leadership Team at USDM WHAT’S TRENDING… AND OUR TAKE ON IT TREND: US retail sales during the core back-to-school shopping months of July and August will climb 2.6% in 2016, compared with 1.6% growth last year. US retail ecommerce sales in July and August 2016 will increase 15.3% year over year, while retail ecommerce sales in core product categories…

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Digital Travel Trends and Takeaways – June

By | Digital Trends, Travel Industry | No Comments

From the Thought Leadership Team at USDM WHAT’S TRENDING… AND OUR TAKE ON IT Projected Growth in Digital Travel Bookers and Sales  Note: *includes leisure and unmanaged business travel sales booked via any device; **ages 18+; internet users who have booked travel online via any device at least once during the calendar year. Digital travel includes airline, car rental, cruise, hotel…

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Digital Travel Trends and Takeaways

By | Digital Trends, Travel Industry | No Comments

From the Thought Leadership Team at USDM WHAT’S TRENDING… AND OUR TAKE ON IT TREND — Messaging technology is expanding across the online commerce ecosystem in the travel industry, as it is a rapidly evolving and nearly primary method of electronic communications especially among younger users, ages 18–29. – Skift.com TAKEAWAY —  As we segment marketing messages to Millennials, we need to…

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Digital Retail Trends and Takeaways

By | Digital Retail | No Comments

From the Thought Leadership Team at USDM WHAT’S TRENDING… AND OUR TAKE ON IT TREND: While Internet users in Canada are evenly split on their comfort level with making digital purchases, the ones that do make online purchases spend a lot of money – 10 percent spend more than $2,000/year online and another 10 percent spend between $1,000 and $2,000 annually, according…

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The New Science of Marketing for Economic Development

By | Advertising, Brands, Business Development, City Government, Digital Trends, Economic Development, Marketing, Public Sector, Smart Data, State Government | No Comments

For Economic Development Organizations: Whether you represent a city, county, state, or country, Public Sector Economic Development now requires a global reach. EDs must integrate smart data and analytics to their marketing to enhance their efforts to identify, engage, market to and convert prospects into leads. The most progressive and successful EDs have one thing in common – the use…

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9 Powerful Reasons for Boards to Increase DMO Digital Budgets in 2016 and Beyond

By | Digital Trends, Travel Industry | No Comments

For DMO Executives:  Stages of digital adoption vary among DMOs, but one thing remains constant — to stay relevant to customers, DMOs must continue to embrace digital, and that takes budget. Use the facts in this report to enlighten and influence your DMO board to increase your digital marketing budget in 2016 and beyond. Download our Executive Report today. The…

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Digital Travel Trends and Takeaways

By | Digital Trends, Travel Industry | No Comments

From the Thought Leadership Team at USDM WHAT’S TRENDING… AND OUR TAKE ON IT TREND:  Marriott is using Virtual Reality (VR) to engage and inspire next-generation travelers.  Marriott began using VR last year in a Teleporter Tour to eight U.S. cities that took guests to different corners of the globe via a fully immersive, 4-D sensory experience. This year, VR Postcards…

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Digital Retail Trends and Takeaways

By | Digital Retail | No Comments

What’s Trending… And Our Take On It  TREND: Consumers in Canada are increasing their time spent with media, driven by digital formats and mobile in particular. New technologies (beacons, wearables, virtual reality, and the internet of things) are dramatically increasing digital marketing data and mobile marketing channels. TAKEAWAY: The need for a Strategic Digital Marketing Plan grows more important as…

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The Challenge of Big Data Made Easy…

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A Travel Industry Report — Big Data and Business Intelligence are driving the largest impact in years for travel businesses. Smart companies are leveraging information into profitable opportunities, business efficiencies, customer insight and competitive differentiation. In the DMO space, hotels and airlines have led the charge to embrace big data management to improve customer experiences, marketing communications and engagement. Hotels…

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