Travel Trends and Take-Aways December 2016

By | Advertising, Brands, Travel Industry | No Comments

TREND:  Domestic travel is increasing for the third month in a row. Eight in 10 U.S. residents with near-term travel intent searched within the U.S.  The Southeast continued to be the top region searched, capturing 29 percent of domestic searches.  August lodging search demand was predictive of travel in the October-November.  –U.S. Travel Association USDM Take-Away: Many U.S. destinations market…

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Digital Economic Development and Foreign Direct Investment

By | City Government, Economic Development | No Comments

Foreign Direct Investment in the United States Accounted for Nearly Three Trillion Dollars in 2014 A well rounded digital strategy can improve your Economic Development Organization’s access to valuable Foreign Direct Investment in your community. Foreign direct investment (FDI) is an investment made by a company or individual in one country in business interests in another country, in the form…

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Economic Development Trends and Take-Aways Nov. 2016

By | City Government, Economic Development | No Comments

How a Digital Strategy Can Bolster Your Area’s Workforce Initiatives Trend: Talent Attraction One of the key discussion points at the International Economic Development Council’s (IEDC) 2016 Annual Conference was on attracting talent, especially millennial talent.  Talent attraction continues to be a critical consideration in the site selection process. Takeaway: A well planned digital strategy can help an EDO attract and retain…

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SOCIAL TRENDS AND TAKEAWAYS

By | Social Media, Technology, Travel Industry | No Comments

From the Thought Leadership Team at USDM WHAT’S TRENDING… AND OUR TAKE ON IT Data Means Business in Social Media Brands often under-budget for Social Media because of lack of performance metrics and KPIs. The new “connected data” platforms allow for all key performance indicators to become linked with and integrated with posting, monitoring and aggregating social metrics, and almost in real…

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Re-Targeting for Economic Development

By | City Government, Economic Development | No Comments

Re-Targeting for Economic Development In economic development, we want to use all the tools that are available to make our organization successful. We research opportunities, form partnerships, and leverage connections to get our next announcement. But what tools are in your prospect development tool box lately? If your tool box is filled with old, familiar tools you’ve always used because…

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Economic Development Trends and Take-Aways Oct. 2016

By | City Government, Economic Development | No Comments

From the Thought Leadership Team at USDM WHAT’S TRENDING… AND OUR TAKE ON IT Trend: On-The-Go Economic Development Smart devices have shifted the way prospective executives are evaluating your EDO. Site selection is no longer confined to a stationary computer. Takeaway: Economic development marketing needs to account for this shift in device and time of day preference to remain competitive and in…

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Measuring Marketing Success – Digital Return on Investment

By | City Government, Economic Development | No Comments

From the Thought Leadership Team at USDM WHAT’S TRENDING… AND OUR TAKE ON IT TREND: Increasing Brand Awareness Economic development marketing is about establishing your brand and attributes such as pro-business community, skilled workforce, connected infrastructure, great quality of life, and others. Every EDO wants to brand their community as the place for corporate relocation, but if your EDO is relying on…

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NEW Standard of
Smart Data for EDOs

By | Business Development, City Government, Economic Development, Marketing, Public Sector, Smart Data, State Government | No Comments

Moving from Data Sets to Connected Data… Taking the BIG out of Big Data Economic Development Organizations across the country are trying to leverage their extensive data library to inform their decisions while wrapping their arms around the vast amounts of prospect and marketing data that is available. The evolution of faster data processing and better analytical software now means…

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Know Your Competition
Like a Spy

By | Business Development, City Government, Economic Development, Public Sector, Site Selection, State Government | No Comments

From the Thought Leadership Team at USDM Know Your Competition Like a Spy Many EDOs and EDCs apply extensive resources to the collection, management, packaging and delivery of digital data about their communities to prospective new business and industry investors.  But, what about your smart data strategy for collection and analysis of competitive intelligence for outreach and marketing? To insure Homeland…

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Digital Readiness and What it Really Means

By | Business Development, City Government, Economic Development, Public Sector, Site Selection, State Government | No Comments

From the Thought Leadership Team at USDM Digital Readiness and What it Really Means Corporate site selection is the methodical process of deselection—taking a prospect’s broad geographic targets and then compiling data on those markets to determine which make the shortlist. The process does not select as much as it rejects. The internet has made the availability of data endless, but…

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