5 Digital Trends for Economic Development in 2017

By | City Government, Economic Development | No Comments

With a wild 2016 now behind us and an exciting 2017 starting to take shape, digital strategy consultant USDM (usdm.net) presents its five digital trends in economic development for 2017.  We believe your organization should be considering these trends to best take advantage of all the opportunities before your area this year. Five Digital Economic Development Trends USDM is tracking…

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Digital Economic Development and Foreign Direct Investment

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Foreign Direct Investment in the United States Accounted for Nearly Three Trillion Dollars in 2014 A well rounded digital strategy can improve your Economic Development Organization’s access to valuable Foreign Direct Investment in your community. Foreign direct investment (FDI) is an investment made by a company or individual in one country in business interests in another country, in the form…

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Social Marketing without Connected Data Is Not Really Social Marketing

By | Advertising, Brands, Travel Industry | No Comments

New technology and real-time data are driving great efficiencies and value in digital marketing, especially social media marketing. Innovative new technologies can positively impact data management, marketing automation, content distribution, customer experience, sales funnel conversion, performance analytics and more. Social media marketing has leapt to the forefront of digital marketing tactics for many companies. Social media sites like Facebook, Twitter,…

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Travel Trends and Take-Aways December 2016

By | Advertising, Brands, Travel Industry | No Comments

TREND:  Domestic travel is increasing for the third month in a row. Eight in 10 U.S. residents with near-term travel intent searched within the U.S.  The Southeast continued to be the top region searched, capturing 29 percent of domestic searches.  August lodging search demand was predictive of travel in the October-November.  –U.S. Travel Association USDM Take-Away: Many U.S. destinations market…

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Digital Economic Development and Foreign Direct Investment

By | City Government, Economic Development | No Comments

Foreign Direct Investment in the United States Accounted for Nearly Three Trillion Dollars in 2014 A well rounded digital strategy can improve your Economic Development Organization’s access to valuable Foreign Direct Investment in your community. Foreign direct investment (FDI) is an investment made by a company or individual in one country in business interests in another country, in the form…

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Economic Development Trends and Take-Aways Nov. 2016

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How a Digital Strategy Can Bolster Your Area’s Workforce Initiatives Trend: Talent Attraction One of the key discussion points at the International Economic Development Council’s (IEDC) 2016 Annual Conference was on attracting talent, especially millennial talent.  Talent attraction continues to be a critical consideration in the site selection process. Takeaway: A well planned digital strategy can help an EDO attract and retain…

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SOCIAL TRENDS AND TAKEAWAYS

By | Social Media, Technology, Travel Industry | No Comments

From the Thought Leadership Team at USDM WHAT’S TRENDING… AND OUR TAKE ON IT Data Means Business in Social Media Brands often under-budget for Social Media because of lack of performance metrics and KPIs. The new “connected data” platforms allow for all key performance indicators to become linked with and integrated with posting, monitoring and aggregating social metrics, and almost in real…

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Re-Targeting for Economic Development

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Re-Targeting for Economic Development In economic development, we want to use all the tools that are available to make our organization successful. We research opportunities, form partnerships, and leverage connections to get our next announcement. But what tools are in your prospect development tool box lately? If your tool box is filled with old, familiar tools you’ve always used because…

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Economic Development Trends and Take-Aways Oct. 2016

By | City Government, Economic Development | No Comments

From the Thought Leadership Team at USDM WHAT’S TRENDING… AND OUR TAKE ON IT Trend: On-The-Go Economic Development Smart devices have shifted the way prospective executives are evaluating your EDO. Site selection is no longer confined to a stationary computer. Takeaway: Economic development marketing needs to account for this shift in device and time of day preference to remain competitive and in…

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Measuring Marketing Success – Digital Return on Investment

By | City Government, Economic Development | No Comments

From the Thought Leadership Team at USDM WHAT’S TRENDING… AND OUR TAKE ON IT TREND: Increasing Brand Awareness Economic development marketing is about establishing your brand and attributes such as pro-business community, skilled workforce, connected infrastructure, great quality of life, and others. Every EDO wants to brand their community as the place for corporate relocation, but if your EDO is relying on…

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